{"id":565,"date":"2016-09-01T10:37:23","date_gmt":"2016-09-01T14:37:23","guid":{"rendered":"http:\/\/pay4schoolstuff.com\/blog\/?p=565"},"modified":"2016-09-01T10:37:23","modified_gmt":"2016-09-01T14:37:23","slug":"how-to-use-social-media-for-parent-groups-and-fundraising","status":"publish","type":"post","link":"https:\/\/pay4schoolstuff.com\/blog\/how-to-use-social-media-for-parent-groups-and-fundraising\/","title":{"rendered":"How To Use Social Media for Parent Groups and Fundraising"},"content":{"rendered":"

While it\u2019s important to make sure your kids are off to a great start at school, it\u2019s also important to make sure your parent organization is as well. We\u2019ve discussed <\/span>ways to use different apps<\/span><\/a> to make your groups run more efficiently, but what about ways to get the greater community involved in your fundraising endeavors? <\/span><\/p>\n

Of course you\u2019ll be sending home flyers with the children enrolled in the schools, so their parents will become aware of upcoming fundraisers or events, and sure you may post on your PTA or PTO Facebook group so that members or involved parents know what\u2019s going on. But how are you going to reach folks who don\u2019t have children enrolled in the school system, or whose children have moved on to Middle School but who may still be interested in an upcoming community event? <\/span><\/p>\n

That\u2019s where the beauty of social media comes in.<\/span><\/p>\n

\"Facebook<\/a><\/p>\n

Facebook is a great tool for keeping in touch with family and friends, but did you know it\u2019s also a great tool for reaching out to your local community? Not only are most adults (and for that matter, anyone over the age of 13) active on Facebook, but there are some great functions of the system that will allow your parent organization to truly flourish. Here, we\u2019ll examine three functions of Facebook that will provide your parent group with a great way to grow your audience and inform community members of upcoming events.<\/span>
\n<\/span>
\n<\/span>Facebook Pages<\/b>
\n<\/span>Your parent organization probably has a Facebook page, but for residents of your city that don\u2019t have children in your particular school, or even in the school district at all, they may not ever think to \u201cLike\u201d it. You may want to consider creating a separate Facebook page with a name like \u201cSmithsville Community Events\u201d or \u201cSpringfield Town Calendar.\u201d From there you can post any and all activities that may be of interest to community members without children in the school district (many residents would still love to support your bake sale or car wash – they just need to know it\u2019s happening!). <\/span><\/p>\n

 <\/p>\n

You can also speak with the other PTO or PTA groups in town (if your town has multiple elementary or middle schools, for example) or someone in your city\u2019s government and make this a collaborative effort. That way, town residents will know <\/span>everything<\/span><\/i> that\u2019s happening in town and your organizations (from PTOs and PTAs to the Parks Department and Animal Shelters) can support each other by cross-promoting events on school communications, or just being careful not to schedule an event on the same day.<\/span><\/p>\n


\n<\/span>Facebook Groups<\/b>
\n<\/span>Okay, so you know what a Facebook Page is – but what is a Facebook Group? Groups are a great way to create and encourage community engagement. Groups can also be made \u201cprivate,\u201d with members requiring approval to join, or \u201cpublic\u201d so that anyone can see the conversations happening within. <\/span><\/p>\n

Many organizations operate both a Facebook Page and a Facebook Group. Pages are typically where news and bulletins are posted, but Groups are where a lot of the discussion happens (especially when the group is private). Within these groups you can solicit ideas and feedback from community members, and encourage the development of\u2026 well, the community!<\/span>
\n<\/span>Facebook Ads<\/b>
\n<\/span>Here\u2019s where we might lose you a little bit. We know, we know. \u201cWe\u2019re in the business of fundraising, not fund spending,\u201d you\u2019re saying. And we get that! But sometimes you\u2019ve got to spend money to make money. By setting up some inexpensive and carefully targeted campaigns on Facebook, you can get the word out about your next fundraising event quickly and easily. Let\u2019s say, for example, you\u2019re hosting a pasta dinner with proceeds going toward a new playground. Wouldn\u2019t it be great if more people than just the parents of the students currently enrolled attended and donated? After all, if the parents of the students are the only ones buying tickets, then you might as well just ask them to pay for the playground themselves. But if you advertise the event to everyone between the ages of 25 and 65 in your particular town, then you increase the reach of your event by leaps and bounds. And you do do that on a budget of as little as $5 per day!<\/span>
\n<\/span>
\n<\/span>Of course, once you\u2019re selling tickets to these events – or accepting payment for a carwash – you can use Pay4SchoolStuff.com to process the payments, provide email receipts, and print all of the reporting necessary to measure just how successful your event is!<\/span>
\n<\/span>
\n<\/span>What are some of your favorite social media tips for advertising and running successful events? Let us know in the comments or on Facebook!<\/i><\/b><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

While it\u2019s important to make sure your kids are off to a great start at school, it\u2019s also important to make sure your parent organization is as well. We\u2019ve discussed ways to use different apps to make your groups run more efficiently, but what about ways to get the greater community involved in your fundraising […]<\/p>\n","protected":false},"author":1,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[82],"tags":[186,185,184,18,187],"jetpack_publicize_connections":[],"yoast_head":"\nHow To Use Social Media for Parent Groups and Fundraising - Pay4SchoolStuff<\/title>\n<meta name=\"description\" content=\"Check out these three tips for using Facebook to grow your local audience and increase fundraising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pay4schoolstuff.com\/blog\/how-to-use-social-media-for-parent-groups-and-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Social Media for Parent Groups and Fundraising - 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